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2 responses

  1. William Irving
    December 29, 2011

    A quote from your review….

    “But I think the thing that bothers me most about the Cubiks is the claim or misnomer from their site and Apple’s about the Cubik speakers being “Looseless” (sic) audio. Looseless (sic) audio refers to the bit quality of the source file…”

    Blah, blah, blah…

    More from this review…

    “…To claim a higher quality sound because of a “looseless” (sic) USB data transfer to an off board DAC is twisting the “looseless” (sic) concept. Just as there is a Digital to Analog conversion with the mini-jack there is one in the Cubik too, between the digital amplifier and the analog speaker….”

    And finally….

    “I realize this is a bit of a tangent/rant – but audio terminology can be confusing enough as it is. So I just want to make it clear.”

    Well, I have a little “tangent/rant” of my own – professional “communicators” who don’t PROOF THEIR COPY!!! The word “looseless” occurs over and over again throughout the copy, the intended word of course being “lossless” – that is, L-O-S-S-L-E-S-S. The substitution of “looseless” for “lossless” is doggedly consistent, so clearly, the “editor” – and I use this term sarcastically – ran the copy through a spell check program and “corrected” an inconsistency in spelling for the whole review by using spell check and by typing in THE WRONG WORD!! Likely – certainly hopefully – if he or she had actually proofread the copy, this ridiculous end result would have been discovered and rectified.

    Spell check just is no substitute for proofreading, for reasons that should be obvious to anyone, let alone someone who writes for a living. “Looseless” is spelled correctly – at least I guess so, if it really is a word in the English language. But most spell check programs are too stupid to know that the use of “looseless” – whatever the hell it means – is inappropriate for the context. In most cases only an attentive proofreading by a human being – either the writer or his or her editor – can insure that you don’t look like idiots – or worse than that – SLOPPY, which implies that you don’t care about the quality of your work.

    I would have let all this pass without comment, except for the sanctimonious tone of the reviewer, who is “ranting” about the technically imprecise, outright improper co-opting of the word “looseless” (sic) by Palo Alto Audio Design in their ad copy spinning the praises of their product, the Cubik loudspeaker. The reviewer’s snooty didacticism (seemingly directed more at the reader than at Palo Alto Design…”audio terminology can be confusing” enough, you see. He just wants “to make it clear”) in correcting the manufacturer’s improper use of the term “looseless” (sic) in such a high-handed and arrogant tone while doing so with such sloppy attention to his own detail just makes the reviewer and, by association, AudioReview.com look like asses.

  2. adam
    January 3, 2012

    Hi William –

    Yep you got me on this one! Good catch and thanks for posting. It appears I did let the spell check do too much.

    Things have been corrected.

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