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MONSTER Debut of “GRATITUDE™” Headphones (Earth Wind And Fire) and iSPORT “Immersion” In-Ear Headphones.


– Monster Joins Forces with Earth, Wind & Fire; Band Members Will Visit Retailers
Across the Country During Their Summer Tour to Promote “Gratitude” Launch –

NEW YORK, NY, JUNE 22, 2011 — Monster, one of world’s leading manufacturers of high-performance headphones, today introduced the first fruits of a recently announced alliance with Rock and Roll Hall of Fame Inductees and 8-time Grammy Award winners Earth, Wind & Fire to create a line of advanced consumer electronics products based on the iconic band. The first product, scheduled to debut in September 2011, is “Gratitude™,” a specially created high-performance in-ear headphone that combines leading edge Monster audio-enhancing technologies and engineering with the unmistakable stamp and style of the legendary Earth, Wind & Fire.  Monster is proud to join forces with Earth, Wind & Fire for the creation of Gratitude headphones, which are specifically engineered and tuned to faithfully reproduce the true harmonics of live music and the sonic details of each musical instrument, resulting in a more natural and vibrant audio experience.

Noel Lee, the Head Monster, noted: “Earth, Wind & Fire is legendary for instrumental virtuosity, perfectionism and attention to detail in all the music they create. With ‘Gratitude,’ we aimed to capture the unique passion, feel and experience of the band with headphones that will reproduce the sounds of real music, not synthesized sample or tracks created purely in the studio. These headphones are specifically tuned to produce the signature tones and harmonics of brass, the staccato punch of the percussion, the cleanest possible bass and the most natural vocals. ‘Gratitude’ is truly a gift for Earth, Wind & Fire fans who want to celebrate 40 years of the group and their amazing music – and literally take a piece of the band home with them. We are especially thrilled to be able to bring members of the band to our valued retailers this summer to help promote ‘Gratitude,’ and we are looking forward to creating more products in this unique line that will help change people’s expectations about how great their music can sound, both at home and on the go.”

Earth, Wind & Fire Band Members to Visit Retailers to Promote “Gratitude”

Monster’s alliance with Earth, Wind & Fire will be evident in the company’s support for the group’s 2011 summer tour, and in conjunction with the debut of “Gratitude,” members of Earth, Wind & Fire will actively promote the new headphones with retailer visits as they tour the country. In special in-store and corporate events such as “fireside chats” with consumers and industry insiders, band members will discuss the new Monster products and the overall state of music reproduction and listening quality.

What the Band Members Are Saying about “Gratitude”….

“This is what music is supposed to sound like. Many times with ear buds, you miss the low end…with these buds, the fidelity is incredible and the frequency response, from top to bottom, is all there.” –Ralph Johnson.

“You hear incredible articulation and detail with these headphones…it’s impressive!. There’s amazing separation….you can really hear the difference between my voice and Maurice’s. I clearly hear details in the music that I don’t with other headphones, especially the bottom end.” –Philip Bailey

Earth, Wind & Fire bassist and founding member Verdine White noted: “Earth, Wind & Fire has always combined our passion for music with a passion for technology, and we have looked forward to new innovations that help us create and share our music in exciting new ways. We are so happy to be partnering with a technology leader like Monster for this new line of products.”

Monster Tech Helps Fans Get Closer to Earth, Wind & Fire’s Music

Monster Gratitude In-Ear headphones, featuring an eye-catching rose gold finish, were designed and personally tuned by members of Earth, Wind & Fire and “Head Monster” Noel Lee. They boast a specially engineered noise isolation architecture that results in superior audiophile sound, with the ability to reproduce detailed harmonic soundscapes. Key Monster innovations that contribute to their natural sound, and help listeners truly get “inside the music,” include a new Monster design that allows the earpiece to rest more comfortably and deeper within the wearer’s ear canal, enabling a perfect fit, superior isolation and ultimate performance. A specially created carrying case is included with each pair of Gratitude headphones.

Monster Gratitude headphones are being made available with the Monster ControlTalk™ headphone cable*, which can be used with iPhone™ and iPod® for music playback control as well as to take hands-free calls with iPhone and many smartphones. The integrated high-grade microphone and answer button allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.

Remaining Earth, Wind & Fire summer tour schedule:

June 22nd –Clarkston, MI

June 24th –Boston, MA

June 25th –Lenox, MA

June 26th –Vienna, VA

June 28th –New York, NY

June 29th –New York, NY

July 1st –Atlantic City, NJ

July 2nd –Danbury, CT

July 3rd –Atlantic City, NJ

July 4th –Philadelphia, PA (Private Show)

July 23rd –Las Vegas, NV

July 26th –Milwaukee, WI


– Sweatproof and Washable, with Proprietary In-Ear Clip Designâ„¢ for Secure and Comfortable Fit; Superior Audio Performance; Available in Blue and Black with More Colors and Models Coming –

NEW YORK, NY, JUNE 22, 2011 – Monster, leader in manufacturing and design of

high-performance headphones, today announced the introduction of “Immersion” – the first in-ear headphone in Monster’s new iSport line –and the first Monster headphone designed specifically for superior audio performance to give athletes the drive to achieve more and win!  Monster iSport “Immersion” headphones, initially available in both blue and black versions, are designed for athletes, workout enthusiasts and everyone who wants to enjoy enhanced music listening that’s fully in tune with their active lifestyle. The unique, sweatproof Monster iSport Immersion in-ear headphones are scheduled for availability in July 2011 for a suggested retail price of $179 per pair. In addition to the “Immersion” model, Monster is also looking forward to debuting new iSport headphones in a variety of different colors, themes and models in the coming months.

Key Innovations for a New Type of Active-Lifestyle Headphone

Monster iSport In-Ear Headphones feature a variety of innovative advancements that set them apart from all others.  Noise isolation allows listeners to block out distractions, focus on their sport and get into “the zone.”  Immersion’s patented proprietary in-ear clip design fits the curve of the inner ear to anchor securely and provide maximize comfort that won’t interfere with glasses, goggles, or helmets.

Just as importantly, iSport headphones feature a special adjustable ear pipe on the headphone housing. Because the angle of the ear pipe is fully adjustable it contours to the unique angles of each ear, helping create a perfect seal when combined with the variety of included ear tips.

Striking Design; Super Tough Build Materials

Monster’s tough construction of iSport headphones and their super durable build materials allow users to enjoy an uninterrupted, world-class music experience while they run, jump, cycle or even hit the ski slopes. Most importantly, they are fully washable, allowing sports enthusiasts to focus on what they’re doing – not on whether they should be protecting their headphones!

Sophisticated Audio Technologies: “Because the Music Matters”

To create the ultimate sports headphone with the distinctively superior Monster sound, the company utilized a variety of sophisticated audio-enhancing acoustical headphone technologies. To ensure optimum sound quality at all times, for instance, iSport In-Ear Headphone feature a tight, nearly perfect audio seal – ensuring that all the music stays in your ear where it belongs. Like all Monster headphones, the super tough iSports are designed to deliver unprecedented levels of headphone audio performance with extreme clarity, deep bass and full power that had been lacking in conventional headphones.

Noel Lee, the Head Monster, noted: “Athletes often use music to motivate and get that extra drive to do their very best.  The pounding of the bass and the rhythm of their favorite artists lock them into ‘the zone’ where they perform their best and win.  To create Immersion, Monster asked the question: ‘What are the main problems with other in-ear headphones when used them for sports?’  They often fall out, and they can get sweaty and dirty. Our iSport Immersion headphones stay in your ear where they belong, and you can wash them.  Monster engineers literally worked up a sweat in order put the design through its paces – ensuring that they would not only stay in your ear comfortably during the most rigorous workouts, but also deliver the sound experience – what we are calling ‘pure audio adrenaline.’ If you’re an athlete and the music matters iSport is your headphone.”

Monster’s new iSport Immersion headphones also feature the company’s ControlTalk an innovative control system that gives users music and movie playback control of their Apple® iPad™, iPhone™. The integrated high-grade microphone and answer button allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.

* The ControlTalk remote and mic functions are supported by iPod nano (4th and 5th generation), iPod classic (120GB/160GB), iPod touch (2nd generation), iPhone 3GS, and iPad. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod/iPhone/iPad models. Requires software version 1.0.3 for iPod nano (4th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation).

Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world’s leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhoneâ„¢ and iPadâ„¢ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beatsâ„¢ by Dr. Dreâ„¢ headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine Proâ„¢ In-Ear Speakersâ„¢,” the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.

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