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Press and News

3D: The New Format War

Josh Dreuth at Blu-ray.com has a good write up on the 3D standard war on Blu-ray Disc.  With the onslaught of 3D animation movies coming out, this might be a bigger issue than you might think.  Your kids are gonna want 3D!  What do you think?

- audioREVIEW

At the NABShow this year, which starts tomorrow in Las Vegas, one thing is going to be very clear – 3D Blu-ray is no closer to being a reality than it was last year. Unfortunately, the problem – once again – comes down to too many companies wanting to use their own standard for 3D home presentation. For DVD, it took so long to decide on a single 3D format – until January of this year – that no one seems to care. Unfortunately, 3D on Blu-ray may be positioning itself for a similar failure.

The Society of Motion Picture and Television Engineers (SMPTE) is expected to being talks on a standardized 3D format this summer, but that will likely have to wait to be published until mid-2010. The Consumer Electronics Association (CEA) is also working on their own, separate standard which would make the choice of 3D technology irrelevant. Brian Markwalter, VP of Technology and Standards at CEA explains, “You want to mix and match with the least amount of pain and make them independent of how the studios mastered the content and whether it got there through a Blu-ray disc or (another delivery system).”

continued at blu-ray.com…

source: Blu-ray.com

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