SRS TruVolume Eliminates Drastic Volume Fluctuations That Commonly Occur While Watching Broadcast TV
SANTA ANA, Calif., Oct. 6 /PRNewswire-FirstCall/ — SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today the launch of its first television and movie theater focused advertising campaign with the release of two 30-second spots aimed at promoting SRS TruVolume(TM) on cable channels and movie theaters throughout New York City, Chicago and the greater Los Angeles and Orange County areas.
“One of today’s most common TV viewing annoyances is erratic volume fluctuations when channel surfing or when programs transition to commercials, and while others have tried to eliminate the problem, none work as effectively and seamlessly as SRS TruVolume,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “Our goal with our TV and cinema ad campaign was to use humor to attack this aggravating problem head-on, while clearly communicating to consumers that an effective volume leveling solution is finally here. And, I believe we’ve accomplished this.”
Please visit: www.srslabs.com/truvolume.
source: PRNewswire
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