Press and News

SRS Labs goes where audio companies fear, social networking

SANTA ANA, Calif., June 9 /PRNewswire-FirstCall/ SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it has expanded its online presence with a corporate blog, Facebook fan page and Twitter page. SRS’ “Sounding Off” blog, Facebook page and Twitter page are part of SRS’ social media plan to provide conduits for direct communication with customers, to offer expert advice and guidance in selecting electronics that deliver great, natural sound and to build awareness for the company’s brand and position as the leading provider of state-of-the-art audio and voice solutions to hundreds of leading CE manufacturers and products.

“Given today’s educated, Internet-savvy and research-oriented consumers, it’s essential that every resource at our disposal is used to communicate the world-class nature of SRS’ audio solutions, and the difference they make in elevating the listening experience,” said Allen H. Gharapetian, Vice President of Marketing at SRS Labs. “With more than 40 percent of the U.S. and Europe’s combined population online, 200 million global users actively using Facebook, and Twitter enjoying more than 6 million users and growing, SRS saw a need to get involved and actively participate. We believe our new corporate blog, Facebook and Twitter pages will further allow us to better understand the needs and desires of consumers, establish online rapports, reaffirm’s SRS’ position as an industry expert, engage with fans, host promotions and increase our overall awareness.”

The respective online sites can be found at:

SRS’ Sounding Off blog will serve as a means for SRS Labs to promote the brand, offer insightful commentary on a broad range of auditory issues and connect directly with consumers that wish to learn more about their CE and AV products, as it relates to audio and voice reproduction. SRS’ Facebook page will serve as an information gateway for the company by way of pictures, videos, conversations, current press releases and contests, as well as a portal for fans to engage in conversation, and host discussions. Additionally, SRS Labs has also become active on Twitter; posting comments, monitoring customers product feedback, answering questions and providing meaningful insight about the industry, as well as hosting contests.

SRS Labs formally invites all Internet users to actively contribute to its online communities, and express personal thoughts regarding the importance of quality sound reproduction.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

source: news.prnewswire.com

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