Sure, you already know that the KDL40V4100's full HD 1080p LCD screen enhances your home video experience

Sure, you already know that the KDL40V4100's full HD 1080p LCD screen enhances your home video experience by displaying 1920 x 1080p images — the highest resolution available — thereby also making it a perfect match for taking full advantage of Blu-ray Disc and PlayStation content. But do you know why? Video performance is a function of more than resolution: video processing is a key element, and when it comes to processing, the KDL40V4100 uses nothing less than an engine. Sony's BRAVIA® Engine&trade technology is a fully digital video processor that employs a collection of unique algorithms to significantly reduce video "noise" and produce sharp, vibrant, lifelike images through which a 1080p-resolution panel reaches its full potential.