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Sennheiser's Innovative Audio Technology and Guerilla Marketing

Sennheiser Sound Tour Creates Buzz in SoHo With “American Idol” Microphone Engagement, guidePORT Technology, Consumer Interaction and Product Demos

NEW YORK, NY — (Marketwire) — 07/27/09 — When New York’s Rock & Roll Hall of Fame Annex in NYC opened last November, it was only fitting that Sennheiser’s guidePORT (www.guideport.com) was the chosen technology to deliver the audio experience. This summer, Sennheiser brings innovation to SoHo once again with the Sennheiser Sound Tour (www.sennheisersoundtour.com) — a highly creative, guerrilla-marketing campaign designed to increase the German manufacturer’s brand awareness among consumers.

The Sennheiser Sound Tour utilizes a combination of unconventional avenues and social media channels to reach today’s diverse range of headphone consumers. The campaign speaks to the individuality and confidence of contemporary electronics consumers — a market that includes music enthusiasts, online gamers, multimedia artists and musicians.

Sennheiser (www.sennheiserusa.com) — whose microphones and audio products are endorsed by stars like Seal, Madonna, Sting and countless others — will host two very special consumer engagement events at the Rock & Roll Hall of Fame Annex in NYC on July 31st and August 1st between 6pm and 11pm (click here for directions: www.rockannex.com/directions). The events occur on both nights and will consist of:

– A first-hand look at the “technology behind the tour.” Sennheiser’s
guidePORT system delivers a dynamic and highly personalized museum
experience.

– A unique consumer photo opportunity (to take place in the Rock & Roll
Hall of Fame Annex lobby) with the original, highly customized microphones
used by the “American Idol” finalists.

– A chance to meet and interact with the Sennheiser Sound Tour “Girls
Team,” who will be on hand offering product demonstrations, rebates and
incentives on Sennheiser Headphones (read more below).

The Rock & Roll Hall of Fame Annex’s highly personalized audio tour is driven by a pair of Sennheiser PX 200 headphones and a clip-on Sennheiser guidePORT receiver. These components enable users to experience audio that complements each specific area of the museum they are viewing.

Stefanie Reichert, VP of strategic marketing, Sennheiser, commented: “We are proud to be associated with Rock & Roll Hall of Fame Annex, New York City’s unique and interactive entertainment experience. This week, we invite the public to come down to SoHo, meet the Girls Team and witness true sound innovation in a truly breathtaking educational environment.”

“Thanks to our partnership with Sennheiser, the Rock & Roll Hall of Fame Annex is a unique experiential, technologically advanced exhibition,” said Natalie Gilhome, Associate Producer for the Rock & Roll Hall of Fame Annex. “This amazing audio experience helps to immerse our visitors in the greatest moments in rock and roll history and really connect with the music.”

Sennheiser Sound Tour: Highlighted Resources and Media Links:

– Webisode 1: The Starting Line (www.youtube.com/watch?v=vPge-dw-Hfo)
YouTube Preview Image

– High resolution photo of teams (2.5mb, jpg)
(http://tinyurl/soundtourimage)

– Dedicated Sennheiser Sound Tour Twitter
(www.twitter.com/sennheiserpr)and Facebook
(www.facebook.com/pages/Sennheiser-Sound-Tour/68372284276?ref=s)
environments

– SennheiserSoundTour.com (www.sennheisersoundtour.com) – dedicated
microsite

source: Marketwire

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