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3D Home Theater! Panasonic to Show Off Prototype!

Panasonic to Show Full HD 3D Home Theater, Expanded tru2way(R) Solutions at Cable-Tec Expo 2009 Emphasis on Full HD 3D TV, Growing Interactive Cable TV Applications

DENVER, Oct. 28 /PRNewswire/ — Panasonic will demonstrate prototype Full HD 1080p 3D televisions and will exhibit an expanded range of tru2way solutions, including tru2way-based broadband cable set-top boxes and its tru2way-intergrated consumer VIERA HDTVs at this year’s Cable-Tec Expo® — the
cable industry’s engineering show of the year — beginning today through October 30 at the Colorado Convention Center in Denver.

In addition to the Panasonic booth (#14053), the company’s presence will be supplemented by a Panasonic Full HD 3D Home Theater-equipped tractor trailer exhibit from its nationwide 3D tour fleet to demonstrate 3D for show goers. The Full HD 3D system, which will reach the market next year, utilizes 1080p Plasma display technology and a modified Blu-ray Disc player to deliver a truly immersive 1080p Full HD 3D experience of entertainment and other programming in the home.

“Panasonic believes that the Cable-Tec Expo, with its more than 10,000 cable industry professional attendees, provides the perfect opportunity for us to highlight the impact of Full HD 3D and to give cable engineering, operations and management leaders the chance to experience first hand the powerful and exciting possibilities of 3D. Full HD 3D is anticipated to be widely deployed in 2010, creating new revenue opportunities for the industry,” said Eisuke Tsuyuzaki, Panasonic Corp. of North America’s Chief Technology Officer. “It also provides Panasonic with an occasion to demonstrate our commitment to tru2way, including exhibiting our expanded range of interactive cable solutions — both current and next-generation tru2way digital set-top boxes and the design for a new tru2way digital Set-Back Box which converts VIERA TVs into tru2way-capable receivers.”

At Booth #14053, Panasonic will feature a lineup of next-generation tru2way-based broadband cable set-top boxes all of which offer a smaller footprint and are more energy efficient than earlier models. Panasonic will also demonstrate tru2way-enabled VIERA Plasma TVs, their NovaTouch(TM) system, an innovative touch-based remote control designed to navigate next generation cable program guides, and a prototype of Panasonic’s new tru2way Set-Back Box, which can transform Panasonic VIERA HDTVs into tru2way-enabled receivers.

In addition, at Booth #14044 Panasonic will feature its highly acclaimed Toughbook® mobile computers that allow cable technicians, engineers and supervisors in the field or on the workbench to solve problems quickly and efficiently with exceptional reliability.

About Panasonic
Based in Secaucus, NJ, Panasonic Corporation of North America markets a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Detailed information about Panasonic’s environmental stewardship may be found in its Panasonic Report for Sustainability 2008 (www.panasonic.net/csr/reports) and Environmental Data Book 2008 www.panasonic.net/eco/rpt/. Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is available at
www.panasonic.com/pressroom.

® — tru2way is a trademark of Cable Television Laboratories, Inc.

Chris De Maria, Panasonic, +1-201-348-7182, demariac@us.panasonic.com; or
Blayne Murphy, Cohn & Wolfe, +1-212-798-9763, blayne.murphy@cohnwolfe.com

source: PRNewswire

www.panasonic.com

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