Good value. Very good performance for an entry level cartridge. Lively and detailed sound, with decent refinement. Very tight sound. Easy to setup. Versatile and works with a wide range of tonearms. Easy upgrade -- simply swap out the stylus to move up to a higher model (all of the OM series cartridges use the same body)

Cannot quite convey that last hint of detail. Slightly thin in the midrange and bass.

Bought the OM10 as a replacement for an old Stanton 681EE, and I was floored at how big an improvement the Ortofon made over the Stanton. The Ortofon OM10 has a very tight sound overall, and conveys a good amount of detail all the way around. For an entry level cartridge, this has a great balance between refinement, detail, and versatility. But, the OM10 only hints at what the OM line in general is capable of. I thought the OM10 was a bargain, until I upgraded to the OM20.